Since its invention, the ingredients of Coca-Cola have been kept a long-guarded secret, which has both prevented others from copying the exact formula and, over the years, enhanced the public's perception of what a unique product Coca-Cola is.
Coca-Cola was named in 1886 because of its two main ingredients: kola nuts and extract of coca leaves---i.e, cocaine, which the drink did contain until 1929, although in very small amounts.
The exact balance of the recipe, however, has never been disclosed to the public, and the original copy of it is locked in the vault of the Sun Trust Bank in Atlanta. It has commonly been said that only two executives originally knew the formula, and that each of them knew only half of it. In fact, Coca-Cola Company does have a rule that only executives can know the formula, but each knows the entire formula. When air travel became popular, it became company policy not to allow both of the executives to fly on the same plane.
While the exact recipe of Coke remains a mystery, it is generally accepted that it comprises the following key flavorings: cinnamon, nutmeg, lime, lemon, orange, coriander, caramel, cocoa, neroli aand vanilla.
No comments:
Post a Comment